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NOMINET RELEASE SHORTER
.UK DOMAIN NAMES


British BulldogWith a lot less fanfare than might have been expected, shorter simpler .uk domain names have been made available by Nominet, the company that manages the UK domain space.

As of the 10th of June, 2014, individuals and businesses have been able to register domain names ending in just .uk as well as the now familiar .co.uk. This is the biggest shake-up in the UK domain space since the beginning of domain names and yet most people are still unaware that it has happened (even the BBC completely missed it as a news story).

If you are hoping to take part in a domain name gold rush, however, you are going to be disappointed. Approximately ten million .uk domain names have been reserved, largely for the Registrants of matching .co.uk domain names. Nominet had planned to inform those Registrants of this in July, but the email campaign has been postponed until later this year - hence the lack of public awareness of this huge change.

It's too early to say if shorter .uk will eventually replace .co.uk domain names as the premier choice for UK businesses, but UK domain name specialist, George Marshall, believes that it could well emerge as the front runner.

“At present, a .co.uk domain name is the best option for British businesses, but that could change very quickly indeed, if and when .uk domain names gain critical mass in terms of registration and use. To hedge your bets, secure both the .co.uk and .uk versions of your chosen domain name - and now is the perfect time to do that because both versions of the domain name will be available from the same seller in most cases, often with no premium attached."

For full details of the release of .uk domain names, visit Nominet's dotuklaunch.uk website.
 

“While competitors in the injury claims industry were spending over £6 million a year in TV advertising to help build brand, a domain such as claims.co.uk is a brand in a box."

Chris Quail, owner of Claims.co.uk Ltd, who purchased the domain name for £100,000 in February, 2012


Payback time and how much you should pay for a domain name

If you are considering investing a sizeable sum in a domain name, it will be important to know how long it will take for you to earn your money back. The basic payback period formula is very simple. Just divide the cost of the domain name by how much you realistically think it will earn you annually to arrive at the payback period. more

Why one domain name might not to be enough

So you’ve already got a website and you’ve got a domain name that you are happy with. Why on Earth would you want to spend more of your marketing budget on another domain name? Because domain names can bring so much marketing muscle to the table that you could be losing out big time by limiting yourself to just one. more
 

UK internet users prefer .uk websites over dotcoms

According to the Nominet Domain Name Industry Report, 80% of UK users would choose a .uk website over a .com website in the search results. What's more, 77% of UK consumers prefer to shop at a .uk website over a .com website. You can safely assume that other domain extensions - .net, for example, or the baffling array of newly released domains like .xyz - fair even worse against .uk domain names. So the message is clear. If you are a British business or you are an international business selling to the UK, think local when it comes to domain names.

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With a turnover of $60 million, Shaun McGowan’s Australian car loan business, Beep.com.au, was certainly no slouch. But five months later it was turning over $100 million thanks to one change. Shaun bought the domain name, CarLoans.com.au. more
 

The marketing spend that keeps on giving

Place an ad in your local newspaper, and you’ll have to do the same again next week. Start a Google Adwords Pay Per Click (PPC) campaign, and as soon as you stop spending, the traffic to your website stops. A domain name isn’t like that. Once bought, the only ongoing cost of a domain name is the small annual renewal fee, and yet it will keep on delivering customers to your business year after year after year. more Giraffe

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Domain name Q & A

Q Are domain names case sensitive?
A We have been asked this a number of times now and the answer is no. For example, cow.co.uk, COW.CO.UK, and Cow.co.uk, are the same domain name. How it appears in your marketing and elsewhere is simply a matter of personal preference. more